Tourism WA’s State tourism brand platform, Experience Extraordinary, communicates one undeniable truth – that WA is an unspoiled, wide-open destination that’s naturally full of extraordinary experiences.
The brand also celebrates WA’s easygoing attitude, which means you’ll feel relaxed and welcomed while experiencing extraordinary in every part of our incredible State.
Here, you can swim with the world’s largest fish – the whale shark; walk on the whitest sand in Australia at Lucky Bay; bask in the sunniest capital city in Australia – Perth; or explore the Bungle Bungle Range, thought to be more than 350 million years old.
The Experience Extraordinary brand platform is built on the insight that we know it takes time, money and effort to visit WA. But the investment is worth it, because you’ll be rewarded with an enriching and life-enhancing experience that will last well beyond your trip.