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Lurpak

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Which came first? Good food or Lurpak?

It’s hard to imagine one without the other. Lurpak has held its position as the most delicious premium butter for over a hundred years. Made from 100% fresh milk with a pinch of salt, Lurpak is perfect for cooking, baking, spreading and just about anything you want to make in the kitchen…

Registered on 23rd October 1901, the ‘Lurmark’ became the trademark for quality Danish butter. You can still see this mark on Lurpak® today. It features entwined ‘lurs’ – Bronze Age musical instruments that have become symbols of Denmark. From 1911 onwards, only dairies participating in a rigorous system of regular blind tastings could use the Lurmark Danish Butter brand. These quality controls are still practiced today. In fact, to ensure that the Lurpak® you put in your fridge remains the premium butter you love, our dairies have to submit samples to a trained panel of independent experts every week. Good food deserves nothing less.

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