Tourism WA is responsible for promoting Western Australia as an extraordinary holiday and event destination. This includes marketing the State; developing, attracting and promoting major sporting, arts, cultural and business events; and supporting major projects that will draw visitors to particular destinations. To find out more about the annual calendar of events in Western Australia visit www.westernaustralia.com/events
Events are critical to tourism as they provide a time-specific reason for people to visit, and therefore drive visitation to the State. They also provide valuable media exposure in key domestic and international markets and create brand awareness opportunities for Western Australia. In addition, they utilise venue infrastructure, add social vibrancy and encourage community participation.
Tourism WA actively bids for major international events which will attract significant numbers of international and interstate visitors, have a positive economic impact for Western Australia, and showcase the State.